INTRODUCTION

Dr. Yaxin Ming (1990-), lecturer of Glorious Sun School of Management, Donghua University. She is mainly engaged in digital marketing, marketing modelling and other related fields. Dr. Ming has published several SSCI, CSSCI articles as the first author or corresponding author. Dr. Ming has presided the youth program of National Natural Science Foundation of China. Dr. Ming has served as a reviewer of several academic journals.

Education

• 2011.06-2019.01  Marketing, Fudan University, Ph.D

• 2014.08-2015.12  Olin Business School, Washington University in St. Louis, Joint Ph.D funded by CSC

• 2007.09-2011.06  Business Administration, Nanjing University, B.S.

Work Experience

• 2022.07- Now   Glorious Sun School of Business and Management, Donghua University, Lecturer

• 2019.06-2022.06  Beihang University, Post-doctoral fellow

ACADEMIC ACHIEVEMENTS

Journal Papers

(# indicates corresponding author)

• Zhao, L., Zhang, M., Ming, Y.#, Niu, T., & Wang, Y. (2023). The effect of image richness on customer engagement: Evidence from Sina Weibo. Journal of Business Research, 154, 113307.

• Ming, Y., Deng, H., & Wu, X. # (2022). The negative effect of air pollution on people's pro-environmental behavior. Journal of Business Research, 142, 72-87.

• Wei, Z., Zhang, M., & Ming, Y. # (2022). Understanding the effect of tourists’ attribute-level experiences on satisfaction–a cross-cultural study leveraging deep learning. Current Issues in Tourism, 1-17.

• Shen, Z., & Ming, Y. # (2022). Sweepstakes or contests: The effect of uncertainty type on consumption behavior. Journal of Consumer Behaviour, 21(2), 414-426.

• Wang, Y., Zhang, M., & Ming, Y. # (2021). What contributes to online communities' prosperity? Understanding value co-creation in product-experience-shared communities (PESCs) from the view of resource integration. Information Technology & People.

• Ming, Y., & Liu, N. (2021). Political uncertainty in the tourism industry: Evidence from China’s anti-corruption campaign. Current Issues in Tourism, 24(18), 2573-2587.

• Ming, Y., Li, C., & Chen, J. # (2021). Acquisition mode and credit card overspending behavior: An empirical analysis of the credit card industry. Journal of Consumer Affairs, 55(1), 232-253.

• Ming, Y., Chen, J. E., & Li, C. # (2021). The impacts of acquisition modes on achieving customer behavioral loyalty: an empirical analysis of the credit card industry from China. International Journal of Bank Marketing.39(1), 147-166.

Research Projects

• 2022-2024  Measurement and evaluation of managerial response tailoring in social media platforms: An empirical analysis based on text mining, Youth Program of National Natural Science Foundation of China (72102008), Principal

TEACHING COURSES

• Undergraduate: Marketing Management; Intergreted Marketing