INTRODUCTION

Wenyan Pan, male, Han nationality, born in June 1974, Jiangxi Wuyuan people, Donghua University School of management lecturer, master guide. Mainly engaged in cultural resources and tourism creativity, Event tourism, ecology and leisure agriculture and other related areas of research. Presided over and completed the provincial and ministerial level and other types of projects at all levels more than 10, as the core members to participate in and complete the national, provincial and ministerial level and various projects (topics) a number of first author published more than 10 articles, many times invited to a variety of international conferences, government meetings, corporate meetings published professional reports. Over the years often for the government, enterprises, industry development to provide tourism and regional planning , industrial heritage protection and development, cultural and creative industries and economic and social development in the field of decision-making advice, education and training work for the Shanghai World Expo, Shanghai Yangpu District Tourism Bureau, Nanchang City Planning Bureau, Jiangxi Quannan County Development and Reform Commission, Dingnan County Tourism Bureau and many other organizations to provide services. Guide students to innovation and entrepreneurship projects to obtain a national subsidy 1; Shanghai municipal funding 4.

Education

• 2011.09-2014.06  School of Social Development, East China Normal University, Ph.D.

• 2002.09-2005.06  Institute For Tourism Studies, Shanghai Normal University, M.A.

• 1998.09-2000.06  Chinese Department, Jiangxi Institute of Education, B.A.

Work Experience

• since 2005.08    Glorious Sun School of Business and Management, Donghua University, Associate Professor.

• 1992.07-2002.07  Fuchun Primary school, Wuyuan County, Jiangxi Province, Teacher.

ACADEMIC ACHIEVEMENTS

Journal Papers

• Pan, W. (2017). Internet thinking and development of tourism transformation and upgrading. Creative Economy and Management, 10(1): 51-54.

• Pan, W. (2016). The creative use of traditional festival culture resource from perspective of intangible heritage productive protection. Creative Economy and Management, 5(1): 26-39.

• Pan, W. (2015). Research on tourism industrialization development path and models of festival/special events resource from a population and industry perspective. Geography and Geo-Information Science, 31(2): 104-108.

• Pan, W. (2015). Research on tourism industrialization development path of festival/special events resource from a population and industry perspective. Tourism Science, 29(2): 86-95.

• Pan, W., & Zhong, F. (2014). Studies on the productive protection path of Chinese traditional festival culture. Cultural Heritage, 1(1): 24-33.

• Pan, W. (2012). Research on interactive of events and tourism industry based on the theory of catalytic effect and maternal effect. Human Geography, 27(6): 124-129.

• Pan, W., Yang, Z., & Liu, L. (2006). The development strategies for the event tourism in Shanghai. Tourism Forum, 17(4): 435-439.

• Pan, W., Fan, N., & Jia J. (2004). Thinking of cultural strategy of activities tourism planning-Take Shanghai as an example. Tourism Forum, 15(3): 34-37.

• Pan, W., & Fan, N. (2003). Advantages of developing tourism in Shanghai. Shanghai Urban Management, 12(4): 17-19.

Conference Papers and Presentations

• Pan, W. (2016). The contemporary value and creative use path of traditional festival culture resource from perspective of intangible heritage productive protection, presented at the 32th International Conference of the Association of North-east Asian Cultures and Shanghai Normal University, Shanghai, China.

• Pan, W. (2013). A study on the contemporary value and resource development of traditional festival culture, presented at the Collection of Shanghai Culture(12), Shanghai University Press, Shanghai, China.

• Pan, W. (2013). Research on the inheritance path of traditional festival culture from the perspective of productive protection, presented at Shanghai 11th Academic Conference of Social Science, Shanghai, China.

Chapters, Academic Books, and Textbooks

• Yao, K., Yin, M., Liu, H., & Pan, W. (2014). Sea Style Street, Shanghai Lexicographical Publishing House.

• Pan, W., Liu, C., & Liu, L. (2011). Tourism Culture and Communication, Peking University Press.

• Wang, C., Zhao, Z., & Pan, W. (2010). 2009 China Festive Industry Development Annual Report(Chapter 8), Tianjin University Press.

Teaching and Research Projects

• 2019-2022 Integrating festivals and tourism industry from the perspective of culture creation, the Fundamental Research Funds for the Central Universities (2232019B-03), Principal 

• 2017-2020 Research on the mechanism and model of integrating festivals into tourism: Based on IP perspective, National Social Science Foundation (17BJY158), Principal

• 2016-2019  Research on the development of traditional festivals and cultural tourism destinations from the perspective of space production (no.108-10-010-8086), Preliminary Study of Liberal Arts in Donghua University, Principal

• 2016-2017  Research on cultural development mode and cultural choice of creative economy and innovation service constriction in Shanghai (no.2016-YJ-M05-C), Shanghai Government Development Research Center, Principal

• 2015-2016  Research on tourism development model of traditional festival cultural resources in Shanghai (no.2015I01), Shanghai Arts and Science Planning Foundation, Principal

• 2014-2016  Investigation and research on industrial heritage of Nanchang city (no.HX201410000030), Nanchang City, Jiangxi Province Urban and Rural Planning Bureau, Principal

• 2014-2015  Study on tourism function and project layout in Shanghai new town construction (no.14S10802), Shanghai Government Development Research Center, Participant

• 2013-2016  A study on the development of cultural festival and tourism integration from the perspective of industrial convergence-taking Shanghai as an example (no.2232013E3-12), the Fundamental Research Funds for the Central Universities in 2013, Principal

• 2012-2014  Study on the planning of land renovation in Yudu(no.HX201307000017), Yudu County (Jiangxi Province) Land Resources Bureau, Principal

• 2011-2012  Study on the development of industrial heritage tourism in Yangpu district of Shanghai (no.HX201110000027), Tourism Bureau of Yangpu District in Shanghai, Principal

• 2011-2012  A study on the interaction mechanism and realization mechanism of urban activities exhibition industry and tourism (no.233201100160), the Fundamental Research Funds for the Central Universities in 2011, Principal

• 2010-2011  A study on the harmonious interaction mechanism between large-scale activities and urban tourism-a case study of Shanghai (no.233201000166), the Fundamental Research Funds for the Central Universities in 2010, Principal

• 2007-2010  Research on multi-core giant city network-taking Shanghai metropolitan circle as an example (no.ZX200709000005), Shanghai Philosophical and Social Science Foundation, Participant

• 2006-2007  A study on the development of large-scale activities in Shanghai  (no.D200500166), Donghua University Research Fund, Principal

• 2005-2007 'Exhibition project management' professional talent development  (no.HX200511000091), Shanghai Vocational Education Association, Participant

• 2005-2007 'Travel brokers' professional talent development projects  (no.HX200511000090), Shanghai Vocational Education Association, Participant

TEACHING COURSES

• Undergraduate: Tourism Consumer Behavior, Tourist Culture, Organization and Management of Large-scale Events, Urban Tourism, Seminar on Festival Activities, Heritage Tourism, Tourism Intermediary Management

SOCIAL SERVICE

• Professor Pan have provided strategic consulting, planning, talent training, management guidance, special lectures and other services for many governments, enterprises and social organisations, such as Shanghai Jiao Tong University, Shanghai World Expo, Jiangxi Provincial Development and Reform Commission, Shanghai Yangpu District Tourism Bureau, Shanghai Xuhui District Tourism Bureau, Nanchang Urban and Rural Planning Bureau, Shanghai Yangpu District Tourism Association, Shanghai Yangpu District Tourism Consultation Center, Shanghai Xuhui District Tourism Consultation Center, Shanghai Changning District Folk Culture Center, Shanghai Jiading District Nanxiang Town, Jiangxi Province Quannan County Government, Jiangxi Province Dingnan County Development and Reform Commission, Dingnan County Tourism Bureau of Jiangxi Province, Yudu County Land and Resources Bureau of Jiangxi Province, Wuyuan County Cultural Tourism Bureau of Jiangxi Province, Shanghai Jingwu Sports and Culture Development Company Limited, Wuyuan County Rose Countryside Tourism Development Company. In addition, since 2017, he has presided over the planning and co-organization of the Shanghai World Creative Economy Summit for three consecutive years and has received the approval of the Shanghai Cooperation and Exchange Office.