Dan Zhu


Office: Guanli Building 419

Email: zhudan@dhu.edu.cn

research interests: tourism consumer behavior, mobilities,Chinese outbound tourism,

INTRODUCTION

Dr. Dan Zhu (1989-), Associate Professor and Doctoral Supervisor of the Glorious Sun School of Management of Donghua University, specializes in research areas such as tourist consumption behavior, mobilities, and Chinese outbound tourism.Dr. Zhu has published over 10 journal papers, and presided over 3 scientific projects. Translated with DeepL.com (free version)

My research interest focuses on integrating interdisciplinary perspectives from management, geography, and other social sciences to reveal the intrinsic relationship among the diverse tourism products, consumption practices, and local development within the tourism sector, so as to promote the development of tourism destinations and satisfy the people's aspirations for a better life. I welcome students who are interested in this field to apply for my master's and doctoral programs, and embark on this journey filled with challenges and discoveries together!

Education

  • 2011.09-2016.09  Tourism Management, School of Tourism Management, Sun Yat-sen University, Ph.D.

  • 2007.09-2011.06  Tourism Management, School of Tourism Management, Sun Yat-sen University, B.A.

Work Experience

  • Since 2022.09 Glorious Sun School of Business and Management, Donghua University, Associate professor

  • since 2019.01   Glorious Sun School of Business and Management, Donghua University, Lecturer

  • 2016.10-2018.12  Forestry and Landscape Architecture, South China Agricultural University, Lecturer

Academic Experience

  • 2014.09-2015.09  Human Geography, Eichstedt-Ingolstadt Catholic University, Joint Training of Doctoral Student

Honors and Awards

  • 2018.03  Excellent Award of Tourism Research Academic Papers (ranked No.2)

ACADEMIC ACHIEVEMENTS

Journal Papers

  1. Zhu, D., & Xu, H*. (2021). Guides’ handling of multiple roles in interactions with tourists: The prism of impression management. Tourism management,85, 104306. SSCI

  2. Zhu, D., He, H., Yang, X. S., & Xu, H. (2024). A gift from travel: The shift of gift-giving in the new mobilities paradigm. Tourism Management Perspectives, 51, 101236. SSCI Q1

  3. Zhu, D., & Xu, H. (2023). Framing a Relational Typology of Tourism Shopping Space by Affective Atmosphere: Thinking with Assemblage. Journal of China Tourism Research, 1-25.

  4. Liu, F., Zhu, D., & Xu, H*. (2023). Craftspeople's autonomy in an “organization-craftspeople-tourist” ternary work structure. Tourism Management Perspectives, 47, 101132. SSCI Q1

  5. Zhu, D., Xu, H*.(2022). Novice tourists’ play experience in commercial outdoor adventure tourism: the perspective of reversal theory. Journal of Outdoor Recreation and Tourism, 39, 100529. SSCI

  6. 朱丹*. (2022). Tourist-companion Robot’s Interactions in the Context of CountryPark:Relationship Performance and Tourist Experience. Tourism Science,36,(4):1-23. CSSCI

  7. Zhu, D., Wang, J., Wang, P*., & Xu, H. (2022). How to Frame Destination Foodscapes? A Perspective of Mixed Food Experience. Foods, 11(12), 1706. SCI

  8. Zhu, D*., Wang, J.Y. & Wang, M.F. (2022). Sustainable tourism destination image projection: the inter-influences between DMOs and tourists. Sustainability, 14(5), 3073. SSCI

  9. Zhu, D*., Xu, H., & Yao, Y. (2022). The Wellbeing of Chinese Migrating Grandparents Supporting Adult Children: Negotiating in Home-Making Practices. International Journal of Environmental Research and Public Health, 19(16), 9903.

  10. Zhu, D., Wang, K., & Xu, H. (2018). The impact and implementation path of Chinese outbound tourism to construct China’s soft power. World Regional Studies, 27(4): 45-56.

  11. Zhu, D., Chimita, B., & Xu, H. (2017). Self-development of Chinese overseas students in their European travels. Journal of China Tourism Research, 13(1): 46-64.

  12. Xu, H., Zhu, D., & Bao, J. (2016). Sustainability and nature-based mass tourism: Lessons from China's approach to the Huangshan Scenic Park. Journal of Sustainable Tourism,24(2):182-202. SSCI 

  13. Zhu, D., Xu, H., & Jiang, L. (2016). Behind buying: The Chinese gaze on European commodities. Asia Pacific Journal of Tourism Research, 21(3): 293-311  SSCI

Chapters, Academic Books, and Textbooks

  1. Zhu, D. (2021). A sociological reading of the shopping behavior of Chinese outbound tourists in Europe, Shanghai: Shanghai Jiaotong University.

Teaching and Research Projects

  • 2024.01-2027.12 The pattern, process and mechanism of tourism commodities driving the place development: the perspective of new materialism,NSFC(42371235),Principal

  • 2020.01-2022.12  A study on the characteristics, mechanism and effect of the touristic practice of Chinese tourists to Europe: based on the theory of performativity, NSFC(41901166),Principal

  • 2019.03-2023.02  Beautiful encounter: Research on the realization mechanism and path of empathy of Chinese outbound tourists in destination,Youth Foundation Project of Humanities and Social Sciences of Education Ministry(no.19YJCZH276), Principal

  • 2022.06-2023.05 Excellent course project of aesthetic education of Donghua University(MYKC2022-16), Principal

Supervised undergraduate research projects

  • 2021 Innovation and Entrepreneurship Project for Shanghai Undergraduates: Tourism Supply Side Reform under the Trend of Consumption Return--The Case of Sanya Off-island Duty Free Shop (Completed)

  • 2022 Innovation and Entrepreneurship Project for Shanghai Undergraduates: Tourism, Place and Self-Media: Cultural Consumption and Production under the Perspective of Performativity (Completed)

  • 2023 National Innovation and Entrepreneurship Program for Undergraduates: Research on the Synergistic Development Path of Rural Tourism and Marketing of Agricultural Specialty Products(Completed)

  • 2021: Third Prize in the 11th Donghua Cup E-commerce Innovation, Creativity and Entrepreneurship Challenge (Business Plan of Tongle APP)

  • 2023: Third Prize in the 13th Donghua Cup E-commerce Innovation, Creativity and Entrepreneurship Challenge (Business Plan of Urban and rural shopping APP)

TEACHING COURSES

  • Undergraduate: Introduction to Tourism Management, Chinese Tourism Geography, Business Intelligence and GIS Applications

  • Graduate: Culture& Museum & Event Research

SOCIAL SERVICE

Academic and Social Posts

  • Reviewer for journals: Tourism Management Perspectives, Asia Pacific Journal of Tourism Research, Tourism Geographies, Nankai Business Review International, et al.

Academic Association Memberships

  • The Geographical Society of China (GSC), Member

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