INTRODUCTION

Associate Prof. Dongsheng Liu is the Master’s supervisor of Glorious Sun School of Business and Management, Donghua University. Prof. Liu is currently a member of China Marketing Association. He has been long engaged in the study and research of business management and marketing, participated and dominated several research projects. He has a wealth of experience of MBA teaching and high-level management training. At the same time, he has close working relationship with domestic & oversea consulting companies and other enterprises including fashion, cars, clothing, luxury and modern service. It is worth mentioning that he has repeatedly won “The most popular MBA teacher” and “The good teacher in my mind” in Donghua University.

Education

• 1987-1989  Public Administration, East China normal University, M.A.

• 1983-1987  Public Administration, East China normal University, B.S.

Work Experience

• Since 2003.09    the Glorious Sun School of Business and Management, Donghua University, Head of department, Associate Professor, Master Instructor.

• 1983.07-2003.09  Donghua University Wuxi campus, Teacher, Associate Professor.

Academic Experience

• 2006.01-2006.02  Lingnan University, Visiting Associate Professor.

Honors and Awards

• 2013  the honor of "My idea of a good teacher".

• 2009  the third prize of Shanghai excellent teaching achievements

• 1999  the second prize of China textile university’s excellent teaching achievement and the first prize of Chinese textile association’s excellent teaching achievement

ACADEMIC ACHIEVEMENTS

Journal Papers

• Liu, D., & Huang, Z. (2017). The construction of brand value two-dimensional matrix model: based on market assets. Journal of Commercial Economics, 2095-9397.

• Liu, D. & Zhou, L. (2016). Empirical study on entrepreneur personal brand, brand equity and brand revenue: based on Chinese listed companies. Scientific Decision Making, 1006-4885.

• Liu, D., & Liu, L. (2016). Research on the elements of enterprise’s brand equity: based on employer brand and investor brand. Enterprise Economy, 1006-5024.

• Liu, D. (2013). Grasp the service lifecycle. Sales and market (management), 79-81.

• Liu, D., & Ma, X. (2012). The influence research of brand equity on the profitability of listed companies. Commercial age, 7:93-94.

• Liu, D., & Li, L. (2010). The research about shopping center image dimensions’s influence on customer satisfaction and loyalty. The Chinese market, 45:122-123.

• Liu, D., & Ma, X. (2011). The influence study of brand equity on profit level of listed companies. Enterprise vitality, 11:17-22.

• Liu, D., & Zhang, Y. (2011). The research of online shopping customer satisfaction influence factors for Taobao. Chinese Market, 23:100-103+107.

• Liu, D., & Wang, W. (2011). The research of the relationship between company’s green competitiveness and textile clothing enterprise benefit. Chinese Market, 23:63-67.

• Liu, D., & Wang, Y. (2011). The risk of the loss in grass-roots public hospitals evade technical personnel under psychological contract view. Human resource management, 12:107-107.

• Liu, D., & Sun, Y. (2010). The influence factors research of consumer confidence after product harm crisis. Chinese market, 48:72-74.

• Liu, D., & Yang, Z. (2010). Wallet share research: review and ideas. Journal of Shijiazhuang institute of economic, 4:77-81.

• Liu, D. & Yang, Z. (2010). The evaluation and countermeasure of China’s trademark regulation performance based on the research of grey correlation analysis. Journal of Tianjin institute of administrative, 5:79-84.

Teaching and Research Projects

• 2017  The census of retail market for "Forevermark" in cities and stores.

• 2017  The market research for domestic luggage and bag: retail shop inspection and interview.

• 2016  The survey about service level in summer vacation.

• 2016  The national diamond & jewelry census for "Forevermark".

• 2016  The Pandora jewelry retail management handbook.

• 2015  The market research for "Forevermark".

• 2015  The national diamond & jewelry study for "Forevermark".

• 2015  The survey about service level in summer vacation.

• 2014  The national diamond & jewelry study for "Forevermark".

• 2014  The brand building (product marketing) and training project for LuoLai group r&d center.

• 2014  The national diamond & jewelry market and retail environment research for "Forevermark".

• 2013  The market survey for Jeanswest in Shanghai.

• 2013  "Design Putuo" plan, ( Putuo district of Shanghai).

• 2013  The strategy planning for M50.

• 2013  The survey about service level in summer vacation.

• 2013  The market research for domestic sun glasses: retailers and shop.

• 2013  The development strategy for Jincheng (Shanxi) silk& flax industry.

• 2012  The national diamond & jewelry market research for "Forevermark".

• 2012  The national market survey for Jeanswest.

• 2012  The market survey for Jeanswest in Shanghai.

• 2012  The research about join a clothing brand.

• 2012  The survey about service level in summer vacation.

• 2012  The market and CRM research for BMW.

• 2011  The national market survey for Jeanswest.

• 2011  The project management for Donghua University- LuoLai r&d center.

• 2011  The market survey for Jeanswest in Shanghai.

• 2011  The service level survey for Jeanswest.

• 2011  The market research for BMW.

• 2010  The national market survey for Jeanswest.

• Market survey.

• 2010  The service level survey for Jeanswest.

• 2009  The service level survey for BMW 4S shop.

• 2009  The market research for Benetton.

• 2009  The national market survey for Jeanswest.

• 2009  Market survey.

• 2009  The customer study of marketing plan for Yadong.

• 2009  The service level survey for Jeanswest.

• 2008  The national market survey for Jeanswest.

• 2008  Market survey.

• 2008  The service level survey for Jeanswest.

• 2008  The application status survey for quality testing equipment in spinning industry.

• 2008  The market research for twisting textile.

• 2008  Market survey.

• 2007  The service level survey for Jeanswest.

• 2007  The management research for Huayu group.

• 2005  The research of salary distribution and develop trend for China’s higher school teacher. ( Ministry of education).

TEACHING COURSES

• Undergraduate: Marketing, Brand Management.

• Graduate: Marketing, Marketing Management, Branding and Advertising