INTRODUCTION

Chen Meimei, Professor of Department of management science and engineering, Donghua University, doctor of management, master's supervisor, visiting scholar of Carlton University, Canada, serves as executive director of Neuro Management and Neuro Engineering Research Association of management science and engineering society, executive member of Neuro Economic Management Professional Committee of China Society for technical economics, and member of expert group for white paper on Shanghai e-commerce development and Encyclopedia of China (Third Edition): business intelligence volume, expert for appraisal of government project achievements of Shanghai Economic and Information Commission and Commerce Commission, reviewer of Journal of management, etc. Has been engaged in teaching and scientific research in the field of e-commerce for 20 years. Presided over 2 research projects granted by national foundation and several enterprise consulting projects, participated in 5 research projects granted by national foundation, and 3 municipal key projects, 1 general project, and published more than 40 related academic achievements and textbooks.

Education

• 2003.09-2007.06  School of Management, Donghua University, Ph.D.

• 1994.09-1997.06  Informatics, School of International Business, East China Normal University, M.A.

• 1988.09-1991.07  Science and Technology Information, Chang’an University, B.S.

Work Experience

• since 2018.09    Glorious Sun School of Business and Management, Donghua University, Professor

• 2007.09-2018.08   Glorious Sun School of Business and Management, Donghua University, Associate Professor

• 1997.09-2007.08   Glorious Sun School of Business and Management, Donghua University, Assistant Professor

• 1991.08-1993.08   Department of Computer and Technical Service, Chang'an University Library, R.A.

Academic Experience

• 2010.04-2010.09  Sprott School of Business, Carlton University, Visiting Scholar

Honors and Awards

• 2017  the Special Contribution Award for MBA Education of Donghua University  2014  the Second Prize of Excellent Education Achievement of Donghua University

• 2012  the Second Prize of Excellent Education Achievement of Donghua University

• Since 2012  the Excellent Instructor in various disciplines competitions for students 2011  the Excellent Party Member of School of Management, Donghua University

• 2008  the Second Prize of Excellent Education Achievement of Donghua University

ACADEMIC ACHIEVEMENTS

Journal Papers

• Chen, M., Liu, L., Shi, C., & Dai, W. (2020). The effect of recommendation scale on the personalized recommendation system in influencing user decision-making. Nankai Business Review, 23(1): 180-189

• Chen, M., Dong, C., Mao, J., & Hu, W. (2020). Experiment research on the impact of recommend timing on user adoption of personalized recommendation. Information Research, (5): 9-15.

• Chen, M., & Mao, J. (2019). Improvement research of dynamic user behavior model based on session clustering and Markov chain. E-Commerce Letters, 8(1): 14-21.

• Chen, M., & Shi. C. (2018). Research on the effect of recommendation formats on users’ behavioral intentions in personalized recommendation system. Management Science and Engineering, 7(4): 330-339.

• Chen, M., Liu, M., Xie, S., & Zhou, L. (2018). Research on the influence of product description on B2C customer satisfaction under the effect of emotional priming. Business Economy, (1): 59-62.

• Chen, M., & Wang, D. (2018). Research on the requirements for interactive interface of e-commerce recommendation system from the perspective of user experience. Information Research, (3): 47-53.

• Hou, J., & Chen, M. (2018). Research on service quality improvement of b2c website based on improved QFD model. Technology and Innovation Management, 39(3): 323-331, 358.

Conference Papers and Presentations

• Chen, M. (2011). Short-term forecasting model of web traffic based on genetic algorithm and neural network, the 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC 2011). 2011.8. (EI)

• Chen, M. (2011). Design and implementation of web-based system for graduation thesis management, IEEE International Conference on E-Business and E-Government. 2011.5. (EI)

• Wang, F., & Chen, M. (2009). The research of customer’s repeat-purchase model based on data mining, IEEE 2009 International Conference on Management And Service Science .2009.9. (EI)

• Chen, M. (2008). Task allocation of web system based on immune genetic algorithm, IEEE WiCom08. 2008.10. (EI)

• Chen, M. (2007). Research on multi-objective dynamic priority request scheduling of business web system, IEEE WiCom07. 2007.9. (EI)

• Wang, F., Yao, W., & Chen, M. (2006). The research of customer segment in CRM based on data mining, presented at Wuhan International Conference on E-Business: Integration and Innovation through Measurement and Management, Shanghai, China.

Teaching and Research Projects

• 2020-2023  Research on neural mechanism of the user experience for intelligent recommendation service innovation, National Social Science Fund of China, Principal

• 2010-2015  Research on Chinese characteristics Internet consumption, National Social Science Fund of China, Principal

• 1999-2001  Research on service quality cognitive theory and evaluation design technology of service industry, National Natural Science Foundation of China (no. 79870056), Participant

TEACHING COURSES

• Undergraduate: Introduction to E-Business, Theory and Practice of Online Marketing, Design of Webpage

• Graduate: Theory and Application of E-Business, Cross-Border E-Commerce

SOCIAL SERVICE

Academic and Social Posts

• Executive director of Neuro Management and Neuro Engineering Research Association of Management Science and Engineering Society

• Executive member of Neuro Economic Management Professional Committee of China Member of expert group for white paper on Shanghai E-Commerce Development and Encyclopedia of China (Third Edition): Business Intelligence Volume

• Expert for appraisal of government project achievements of Shanghai Economic and Information Commission and Commerce Commission

• Reviewer of Journal of management

Academic Association Memberships

• Information System Association of China branch

• Simulation Society of China

• Logistics Society of China

• User Experience Alliance of China