報告題目：The Impact of Congestion Charges and Health Awareness Information on Peak-hour Driving: A Randomized Field Experiment

報告時間：11月12日13：30

報告地點：旭日樓310

報告人： 蘇 端

報告人簡介：

蘇端，北京交通大學博士，荷蘭格羅甯根大學博士候選人。獲北京市優秀畢業生、博士生國家獎學金；在國家留學基金委資助下在荷蘭公派訪學近兩年。三篇論文發表在運輸經濟高水平期刊Transportation Research Part A上；一項智庫成果獲原北京市市長、現上海市市委書記書面性批示。獲第九屆高等學校科學研究優秀成果獎二等獎和北京市科協優秀決策咨詢成果獎二等獎。研究興趣包括行為經濟學、随機實地實驗、可持續行為和大數據分析。

報告簡介：

Traffic fuels economic activities but traffic-related congestion often poses formidable challenges to urban management worldwide. In a randomized field experiment of 29 weeks with 313 Beijing drivers we measure how congestion charges and health-awareness information reduce driving in peak hours. We find that congestion charge reduces the trips departing between 7-8 am by 11.5%, but these effects disappear soon after the treatment ends. Notably, congestion charges only marginally advance the departure time by 5-10 minutes. The provision of health information instead affects departure times more gradually, with an initial effect in the final treatment week and then lasting for eight weeks. Drivers who receive health information do not advance their departure time to off-peak hours but decide to fully avoid driving in the morning. The persistent influence of health information aligns with a newly proposed habit formation theory that emphasizes the importance of attention accumulation. These findings provide insights for urban management in developing policies that use financial incentives and health awareness.