報告主題： “HOW TO GET THE BEST OUT OF PRODUCTS WITH A SHELF LIFE OF 1 DAY OR LESS”

報告時間：5月23日（周二）14:00-15:30

報告地點：旭日樓306教室

報告人：Kai Petry

報告簡介：

Other than industrially manufactured goods which are mobile, can be shipped, stored and sold over a long period and in various locations, products in the tourism industry are immobile, have a very short “shelf life” and are highly “perishable goods”

A seat on a flight, a hotel bed, a restaurant seat for lunch, a theatre ticket can only be sold for a specific day or time slot. If not sold the product perishes and a sales opportunity is lost.

Initiated by the airline industry some 20+ years ago, boosted by fast technological development and change of customer behavior towards short term consumption decisions our industry has developed methods and tools to help operators to find the best strategies and measurables to analyze and measure their business development and find the optimal balance between capacity utilization and prices realized.

Revenue Management Directors today are indispensable part of senior leadership teams and highly sophisticated IT-systems support Revenue Managers to make the right propositions to sell and market touristic products.

This course provides you with the foundations on revenue management and immerses you into concepts, thinking behind and key metrics of this field of operation – using the example of hospitality industry.

報告人簡介：

Kai Petry先生，是德國人，擁有工商管理/旅遊管理學士學位，上海世仁商務咨詢有限公司創始人。長期在希爾頓、雅高、盧浮宮酒店、喜達屋、萬豪等國際酒店公司擔任高級管理職位，地理範圍橫跨歐洲、南非和中國，在發展和管理酒店組織以及領導多元化多文化團隊方面有豐富的經驗。為業主、管理團隊提供建議和指導，幫助他們建立高效的組織，使産品獨特并使其脫穎而出，産生出色的客人體驗，實現基本的财務和非财務衡量标準，以達到可持續成功和市場滲透的目标。