報告題目：Strategic overcapacity in live-streaming platform selling

報告時間：周二（12月22日）上午9:30

報告地點： 旭日樓306

報告人：張建雄 教授

報告人簡介：

張建雄, 天津大學管理與經濟學部系統工程研究所教授、博士生導師。主要研究方向為企業運營管理、複雜系統建模與決策。入選2019中國高被引學者（決策科學領域）。已在 EJOR, JOTA, Omega, IEEE Transactions.及Neural Computation, Pattern Recognition, Biological Cybernetics等國際知名雜志上發表期刊論文100餘篇。谷歌學術顯示論文總被引近1800次，H指數為23。現主持國家自然科學基金面上項目1項。主持完成國家自然科學基金項目2項、教育部博士學科點新教師基金和教育部人文社會科學基金各1項。參與完成教育部“長江學者和創新團隊發展計劃”項目和國家自然科學基金項目各1 項。2011 年獲得“教育部新世紀優秀人才”稱号。2012 年獲得天津大學“北洋青年學者”稱号。協助指導的博士生鄭鵬升獲得2012年全國百篇優秀博士論文提名獎。獲得2014年教育部自然科學獎二等獎（排名第四）。任美國《數學評論》(Mathematical Reviews) 評論員。擔任Emerald國際雜志Journal of Modelling in Management 的Associate Editor。

報告簡介：

We study the capacity investment strategy of a manufacturer who sells his product on a live-streaming shopping platform. The manufacturer first decides the production capacity, then the platform decides her commission, and finally the manufacturer sets the retail price. The platform has an informational advantage about the product demand due to proximity to the market and accessibility to the sales data of similar products. The manufacturer without a direct access to the demand information tries to infer it from the commission decision of the platform, which results in a signaling game. Interestingly, the manufacturer may strategically install a strictly higher capacity than any demand to be realized. The overcapacity also benefits the manufacturer by driving down the commission charged by the platform when observing a small market potential due to the signaling effect.