報告題目： Making the Most of Your Regret: Workers’ Relocation Decisions in On-Demand Platforms 

　　報告人: 蔣忠中

　　時間: 2020年11月2日，上午10:00

地點: 旭日樓306教室

報告簡介: We have witnessed a rapid rise of on-demand platforms, such as Uber, in the past few years. While these platforms allow workers to choose their own working hours, they have limited leverage in maintaining availability of workers within a region. As such, platforms often implement various policies, including offering financial incentives and/or communicating customer demand to workers in order to direct more workers to regions with shortage in supply. This research examines how behavioral biases such as regret aversion may influence workers’ relocation decisions and ultimately the system performance. A combination of behavioral modeling and controlled lab experiments is used in this study. We develop analytical models that incorporate regret aversion to produce theoretical predictions, which are then tested and verified via a series of controlled lab experiments. Results show that regret aversion plays an important role in workers’ relocation decisions. Regret averse workers are more willing to relocate to the supply-shortage zone than rational workers. This increased relocation behavior, however, is not sufficient to translate to a better system performance. Platform interventions, such as demand information sharing and dynamic wage bonus, can help further improve the system. We find that workers’ regret-aversion behavior may lead to an increased profit for the platform, a higher surplus for the workers, and an improved demand-supply matching efficiency, thus benefiting the entire on-demand system.

個人簡介:蔣忠中，現任東北大學bevictor伟德官网院長、教授(破格)、博導，入選國家“萬人計劃”青年拔尖人才，行為與服務運作管理研究所所長；曾任美國明尼蘇達大學訪問教授，國家自然科學基金委創新研究群體及國際重大合作項目骨幹成員；兼任國際期刊International Journal of Engineering Business Management副主編、中國運籌學會随機服務與運作管理分會常務理事、中國運籌學會行為運籌與管理分會常務理事、中國優選法統籌法與經濟數學研究會服務科學與運作管理分會常務理事、中國管理科學與工程學會理事、遼甯省工業和信息化廳服務型制造專家等。

近年來，圍繞電子商務與共享經濟、行為運作與收益管理、物流與供應鍊優化、服務運作與服務型制造等領域承擔國家自然科學基金青年、面上及重點項目等多項；在MSOM、NRL、TRB、EJOR、管理科學學報等國内外頂級/重要學術期刊發表論著60餘篇，獲省部級優秀成果獎12項及省部級領導批示2項；榮獲遼甯青年科技獎、遼甯省“興遼英才計劃”首屆青年拔尖人才、遼甯省“百千萬人才工程”百層次人才、遼甯省高校傑出青年學者、沈陽市高層次領軍人才、沈陽市青年崗位能手等榮譽。