報告題目：Improving Learning Habits via Digital Interventions: A Field Experiment of Social Norms

報告人：王剛博士

報告時間：2018年1月4日 13:30

地點： 旭日樓306教室

報告内容簡介：Procrastination, the tendency to postpone study until the deadline, is common among students. Prior research has discussed how alternative course designs such as imposing multiple intermediate deadlines may reduce student procrastination. In this study, we evaluate a technology-enabled approach of reducing student procrastination through social norms. Such normative interventions can be seamlessly integrated into learning management systems (LMSs) without changes to existing pedagogical designs. Our field experiments reveal that the effects of social norms in reducing procrastination are nuanced and complex. Social normative information affects student behavior only if the prevalence level of the norms exceeds a threshold. Moreover, providing normative information has an effect only for male students in a male-majority class. Such social-norms messages do not affect students in a female-majority environment due to a spillover effect from female group members – studying in a mixed-gender group reduces male students’ response to normative messages. Our study highlights the heterogeneous effects of social-norm interventions and has implications for the optimal design of LMSs.

報告人簡介：王剛博士是美國特拉華大學商學院助理教授。他于2015年在美國康涅狄格大學取得博士學位。他的研究興趣主要包括社交媒體和社會影響、電子商務戰略等。他的研究成果主要發表在Decision Support Systems、ACM Transactions on Management Information Systems、Journal of Electronic Commerce Research等國際重要期刊上，ISR、MISQ、JMIS、DSS、南開管理評論（國際版）等多個期刊的匿名審稿人。