報告題目：The Newsvendor Rat

報告人：美國普渡大學Qi Annabelle Feng/馮奇教授

時間：2015年11月12日-13日9：00-15:00

地點：旭日樓211教室

報告内容：

12日上午9:00Formulating the Objectives of Operations

12日下午1:00 Advanced Selling to Strategic Customers

13日上午9:00 Inventory-Based Dynamic Pricing: Backorder Case

13日下午1:00Inventory-Based Dynamic Pricing: Lost Sales Case

報告内容簡介：Modeling is the key for solving a problem and generating understandings in business. The newsvendor model has become the building block of many studies in operations and supply chain management. In this series of lectures, we take the newsvendor model as an example to discuss the art and the science of modeling. More often than not, when operations management researchers attempt to study a new phenomenon, we set up models by applying the newsvendor logic—this model often serves as the experimental rat for operations management researchers.We will start with basic properties derived from newsvendor model using stochastic orders and stochastic functions, and present several important applications. In particular, we will discuss several application areas of problems in recent studies discuss why a certain way of applying newsvendor model is inappropriate and how one should think of the application context when formulating a problem applying the newsvendor model.

報告人簡介：馮奇教授是美國普渡大學 Krannert 管理學院John and Donna Krenicki Chair Professor 。2006年-2012年執教于德州大學奧斯汀（UT Austin）McCombs 商學院。2012年在普渡大學Krannert 管理學院任副教授，2014年任教授，同年任John and Donna Krenicki教授。2006年于德州大學 -達拉斯（UT Dallas）獲管理學博士學位。馮教授研究興趣：不确定環境下供應鍊管理中的企業采購決策、産品開發和擴散管理、資源調度安排、經濟增長模型及信息系統管理等。她的研究成果主要發表在 Management Science, Operations Research, Manufacturing & Service Operations Management, Production and Operations Management等國際頂級學術期刊上。馮教授2009年獲得INFORMS Junior Faculty Paper Competition、Franz Edelman Award，2012年獲得 the Wickham Skinner Early-Career Research Accomplishment Award。